Mohd Tajuddin, Rosita Binti, Department of Post Graduate Studies, Faculty of Art & Design, University Technology Mara (UiTM), 40450 Shah Alam, Selangor, Malaysia, Malaysia

• Vol 6, No 2 (2017): International Journal of Supply Chain Management (IJSCM) - Articles
  The Role of Brand Identity in Creating Resilient Small Enterprises (SMEs) in Fashion Industry
  Abstract  PDF